As we celebrate the anniversary of our nation’s founding, it’s time to examine when national insignias can be registered with the U.S. Trademark Office. Under Section 2 of the Trademark Act (15... Read more
Copyright law typically protects original works of authorship fixed in a tangible medium of expression against copying. As such, traditional examples of copyrightable subject matter have included... Read more
Launching a side business is a wise decision whether considering a career transition or even as a source of secondary income, especially during these uncertain... Read more
Now that we’re officially one year into the current catastrophe it’s time for a brief retrospective from a Branding Law perspective. Commonly-known as “the coronavirus” early on, as a... Read more
Happy New Year! Now in follow up to our 2020 retrospective from last month, once again it’s time for a prospective survey covering some of the major cases that could be shaping the legal landscape... Read more
Now it’s time for our annual end-of-year retrospective, and quite a year it was. After what quickly turned from optimism for the new decade to something else entirely, now we’re all... Read more
Branding is the watchword in candy marketing, and brand building is as much art as science. Consider York Peppermint Pattie as an example – the underlying message is cool peppermint flavor, its... Read more
Unique packs and novel product designs are often critical for a product’s success. But how can you protect your unique trade dress and product configurations from those looking to capitalize on... Read more
As the premier specialty IP law practice of Goldman Law Group, it is the mission of BRANDING LAW to provide legal strategy and protection for corporate and personal branding interests,... Read more
